How To Closet Swap?

by everlin on November 5, 2013

Every time a new season arrival, you can consider organizing a closet swap.  It works pretty well in some boutique shops as organized in Shanghai.  How does it work?  Encourage your clients get to their wardrobes and purge everything they’ve been saving for the next closet swap. 

Never been to the Closet Swap before?

Here’s how it works:

For a short period (you set the dates) your clients bring any lightly-used clothes to your boutique during store hours (specify it clearly, for example: 11.30am-7.30pm, daily, closed Mondays).

In return for their prized fashionable wares, they will be rewarded with a ticket for each item (more tickets if items are of value) to be swapped for other’s slightly-used, trendy pieces on the day of the event. A wardrobe makeover, fabulous.

Some of them take the opportunity to make it as charity event by collecting an entrance fee (reasonable USD5-10) which goes to charity.

Sound fun?! Try it out in your boutique store, just need to be creative as part of  boutique marketing.

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