My name is Everlin
Wong and as a teenager, I began to devote a lot of time on Vogue, Cleo
and Elle fashion magazines. I love reading them and creatively created
out of it. You might be thinking I must have flung my
studies for reading too much of the fashion magazines, but instead I was
a top student achieving straights A’s in college.
is in Information System and from computers to fashion--that's a big
jump! With my passion and flair in fashion boutique industry, I always
love to hunt for trendy and sometimes cheap, discounted branded stuff.
Hence, I started to involve in retail business back in 1999 as I spent a
lot of time with my sister (Angie), helping her in selling clothes after
clothes. At that time, my sister was in her early stage of starting her
boutique business; I was so attracted with her focus that I became a
dedicated helper every weekend.
My sister and I didn’t have much capital to start with, so we started
small and rented a booth at an up-scale flea market in Mon't Kiara,
Kuala Lumpur on every Sunday, selling clothes in a flea market. The
small business turned out to be an important learning ground for my
sister and I – we found out what our passion was and the potential
market in this city.
Six months later, my sister rented a booth in shopping mall where
business runs 7 days a week, 365 days a year, no Public Holidays, no
break for family and herself. The very 1st booth in Mon’t
Kiara continues operation on every weekend without failed because if we
would to stop renting for one time, our place will be taken up by others
– yes, it was so competitive.
This continued for 2 years and sister’s small business has grown to a
couple of booths in various shopping malls. She had to hire workers to
help taking care of booths in different locations while she focused on
merchandizing. I helped out every now and then at booth despite of my
busy schedule, sometimes unexpectedly because workers did not show up at
With that, I exposed to various challenges of managing a boutique
business. Even business in a small scale, it still requires a lot of
hard work and focus. To ensure a continuous business growth, my sister
setup exhibition and supplied clothing lines to event and functions such
as Fashion Week in city. It was many sleepless night when it comes to
exhibition that was held on a monthly basis. We were always at the
function venue a day before the exhibition as we were only given that
short few hours to do setup (only after shopping mall closes). I really
mean in the wee hours of 4a.m. or 5a.m. in the morning.
It was a long journey since then …… How I wish I knew any experience
boutique owner who could hold my hands so that I can avoid some common
mistakes that most boutique owners did.
I always believe there would be a better way to learn from those who is
successful and have made it there than having to hit with many
roadblocks and obstacles. It was even more heart pain if lesson learnt
involved hundreds and thousands of hard-earned money.
Three years later, my sister came across a vacant retail lot and there
is where a fashion boutique was opened in a business center in Subang.
All other booths in various malls were closed down, as she reinvested
the sum in the flagship 'Ideal Life boutique'. The store was carrying
clothes and accessories for different market segment in which all
inventories was carefully selected and brought back from overseas.
We combined our lessons from the hard-knocked business know-how and out
natural flair for fashion to create a budding empire.
As highlighted in 'Entrepreneur.com', most businesses will never get
passed the 1st year. We are into our 5th
year anniversary now.
Personally, I always believed in the principle, "Model someone who's
already reached the goal you want to achieve". If you want to be a real
successful boutique owner, learn from those who have made it, so that
you can start on the right note.
It would be a different perspective if we had a coach to guide us those
days….. It just needs to follow step-by-step proven business plan and
profitable route to make a success in boutique business.
How I wish …..
Nevertheless, my privileged with several real successful boutique owners
today has enlightened me with more tips and proven method which I can
improvise. We don’t have to wait for another 10 years to bring our
boutique business to greater heights.
Your Boutique Success!
Passionate about Boutique Business